SESSION 1 (10:00 - 12:00)

Chair: Full Professor Blaženka Knežević, PhD

                      1.        'GEOMARKETING AS A TOOL SUPPORTING THE IMPLEMENTATION OF E-COMMERCE IN CITY MANAGEMENT'

                                 Jan K. Kazak & Małgorzata Świąder (Wrocław University of Environmental and Life Sciences Poland)

                      2.       'THE SOUND OF PERSONALIZATION: AUDITORY STIMULI, CONSUMER EXPERIENCE, AND THE ROLE OF AI IN REAL-TIME RETAIL ADAPTATION' 

                               Jakub Berčík, Anna Mravcová, Jana Gálová, Tomáš Krahulec, Adrián Rajtár, Patrik Jurčišin & Peter Vaško (Slovak University of Agriculture in Nitra, Faculty of Economics and Management, Slovakia)

                      3.       'INTERNATIONAL TRADE WITH MOLDOVAN WHEAT AND WHEAT PRODUCTS'

                               Pavel Kotyza (Czech University of Life Sciences Prague, Faculty of Economics and Management, Czech Republic)

                      4.      'FROM PROMOTIONAL FAD TOWARDS TRUE SUSTAINABILITY: HOW RETAILERS INCREASE TRANSPARENCY IN RESPONSE TO GROWING DEMAND FOR SUSTAINABILITY' 

                               Magdalena Stefańska, Iwona Olejnik & Blaženka Knežević (Poznan University of Economics and Business, Poland; University of Zagreb. Faculty of Economics and Business, Croatia)

                      5.      'MEASURING DIGITAL TRANSFORMATION OF BUSINESSES IN THE EU: INSIGHTS AND LIMITATIONS OF DIGITAL INTENSITY INDEX' 

                               Jakub Misztal & Krzysztof Wach (Krakow University of Economics, College of Economics and Finance, Poland)

                     6.       'COMPARATIVE RESEARCH ON DIGITAL CONSUMER TRENDS WITHIN THE EUROPEAN UNION' 

                                 Zoya Ivanova (Tsenov Academy of Economics, Svishtov, Bulgaria)

                     7.       'THE INFLUENCE OF ORGANIZATIONAL TYPE ON PUBLIC PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY NITIATIVES' 

                                 Bartłomiej Pierański, Robert Romanowski, Barbara Borusiak & Antonina Celichowska (Poznań University of Economics and Business)

                     8.       'HOW SANCTIONS AGAINST RUSSIA RESHAPE INTERNATIONAL TRADE? THE CASE OF POLAND' 

                                 Agnieszka Głodowska, Agnieszka Hajdukiewicz, Bożena Pera, Csaba Weiner & Rafał Lisiakiewicz (Krakow University of Economics, College of Economics and Finance, Poland; Institute of World Economics, ELTE Centre for Economic and Regional Studies, Hungary; Krakow University of Economics, College of Public Economy Administration, Poland)